About

You didn't start your business to become an online marketing expert.

You started it to solve problems. To serve clients. To do the work you're actually trained for.

But somewhere along the way, "figure out content marketing" landed on your plate. And it keeps sliding to the bottom of your list because you have 47 more important things to do.

Between client calls, proposals, and actually running your business, who has time to write blog posts, plan social content, and optimize website copy?

You're in the right place.

I take marketing off your plate so you can get back to doing what you do best.

Here's how we'll work together:

We'll get on a call and talk about who you're trying to reach and what they need to hear to trust you. Then, I'll create a content strategy blueprint that attracts and engages your audience and attracts qualified leads. 

Finally, I'll write the words you need: LinkedIn profiles, website copy, newsletters, blog posts, video scripts or social content. All without you lifting a finger!

Your organic marketing is done for you. 

You’ve got your freedom back and you don't have to spend your budget running expensive paid ads.


Book a coffee chat and we’ll team up to create a content strategy that's tailored just for you.

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Hi - I'm Audrey Caldwell

I'm a content strategist and conversion copywriter with an MBA in Marketing and more than 20 years experience helping large and small businesses (think lawyers, engineers, accountants, coaches and therapists) create content that attracts quality leads that convert and grow their revenue. 

I'm here because sometimes the best decisions come from unexpected places. More than a decade ago, a health crisis led me to rethink everything and start my own freelance business. As a mother of two grown sons, I wanted to model a life with more freedom and the chance to help others achieve their goals.

When I'm not working, I'm usually planning my next adventure. My love for travel began during a college semester studying in Madrid, Spain. Since then, it's taken me across North America, Europe, Asia, Africa, and the Caribbean. Next on my list are Australia, South America, and Antarctica, and I'm determined to reach all three within the next ten years.


“A word after a word after a word is power."

Margaret Atwood